Freelance Editor, Writer, Strategist for

Current list of clients include:

Writer & Content Marketer for Blend Labs

San Francisco, CA (remote)
2021 – 2022

Work cross-functionally with demand generation, product, and communication teams to educate Blend’s customers and prospects.

Marketing Manager, Content for AppLovin
Palo Alto & San Francisco, CA (remote)
2020 – 2021

Established the content strategy AppLovin’s organic content, including blogs, thought leadership articles, and case studies. Spearheaded and launched a brand new, bite-sized video series called App Hacks for YouTube—wrote the script, edited on iMovie, and project managed each video.

Focused on elevating AppLovin’s domain authority (SEO) and brand recognition through high-quality content geared to app developers and studios.

Content Marketing Manager/Editor for KeepTruckin
San Francisco, CA
2018 – 2020

Created an editorial strategy for the blog, wrote educational materials (guides, how-tos, case studies, webinars, videos), and product-related content to increase inbound leads. I also managed a small team of freelance writers.

Within my first two months, this story I produced (ghostwritten by me) went viral and became the site’s most-viewed blog post.

Consultant (content strategist, writer) for
Oakland, CA
2017- 2018

I help create content that aligns with a company’s brand, mission and voice, build brand partnerships, as well as identify and create relationships with industry leaders.

I’ve consulted for the following companies:

  • Credit Karma
  • Credit Sesame
  • Wells Fargo
  • GoBankingRates
  • Upstart
  • Lenda

Head of Content for
San Francisco, CA
2015 – 2018

Under my leadership, I increased organic traffic by 150% in the first 6 months and increased conversions via blog pages by 400%. The blog and overall site continue to thrive.

I wrote and developed mini-reports, surveys, and trends based on proprietary data from millions of Credit Sesame members. The reports were sourced or appeared in top-tier publications such as Bloomberg, Wall Street Journal, Fortune, and Refinery29.

Top stories

Chief Editor for
Brooklyn, NY
2013 – 2015
I helped improve the overall editorial site performance by 20% within a month of being penalized by Panda 4.0.

Monthly page views increased from 650K views a month to 1.2M through constantly testing and creating small projects to understand what the target audience is interested in.

Editorial Web Producer for ‘Anderson Live
New York City, NY
2012 – 2013
I love Anderson Cooper. Anderson had a two-season daytime talk show that was shot near his 360 office in NYC.

I managed online marketing campaigns, games, contests and other exciting and engaging content for viewers, and as a result, increased the social media following on Twitter, Facebook, Pinterest and Tumblr by 35%.

The most memorable moment with Anderson was when I recorded exclusive, behind-the-scenes videos for the site, asking him to answer Twitter questions from his fans.

He was always so professional and kind to everyone.

Fun fact: His uniform was a pair of dark jeans, a plain shirt, and hoodie. He carried a backpack and regularly rode his bike to the office.

Editorial Web Producer for
Glendale, CA
2010 – 2012

At Extra, I wrote new stories, created listicles and slideshows — three of which became the site’s most-viewed stories. I also helped with the show’s daily newsletter and brand partnerships for giveaways and sponsored content.

Web Producer for
Santa Monica, CA
2008 – 2010
Remember Britney Spears’ rebellious years? I worked here during that time and gave US Magazine, Star, and People the recap of what was happening since our photographers followed her every move.

Fun fact: Mia Moretti trained me for this role. She went on to become a world-famous DJ and actress.