Content Marketing Manager/SEO for KeepTruckin
San Francisco, CA
June 2018 – Present
Create an editorial strategy for the blog, educational materials (guides, how-tos, webinars, videos), and product-related content to increase inbound leads.
Within my first two months, this story I produced went viral and became the site’s most-viewed blog post.
Consultant (brand partnerships, strategist, writer) for ClaireTak.com
I help create content that aligns with a company’s brand, mission and voice, build brand partnerships, as well as identify and create relationships with industry leaders.
I’ve worked with the following companies:
- Credit Karma
- Well Kept Wallet
- Credit Sesame
- Wells Fargo
Head of Content for CreditSesame.com
San Francisco, CA
2015 – 2018
Under my leadership, I increased organic traffic by 150% in the first 6 months and increased conversions via blog pages by 400%. The blog and overall site continue to thrive. The company now has almost 12 million members!
My Editorial Chops
I developed mini-reports, surveys, and trends based on proprietary data from millions of Credit Sesame members and the reports appeared on top-tier publications such as Bloomberg, Wall Street Journal, Fortune, and Refinery29.
- Survey: 86% Have Opted to Do Nothing, Despite Equifax Data Breach, covered on Bloomberg
- Mother’s Day Survey: The Average ‘Mom Salaries’ Noticeably Different from Men vs. Women, picked up by Parents.com.
- State of America’s Credit, picked up by Bloomberg‘s wealth reporter Suzanne Woolley
- Battle of the Sexes: Who Manages Their Credit Better and Why? covered by Refinery29, Fortune, Vox and Fox35Orlando.
Chief Editor for MyBankTracker.com
2013 – 2015
I helped improve the overall editorial site performance by 20% within a month of being penalized by Panda 4.0.
Monthly page views increased from 650K views a month to 1.2M through constantly testing and creating small projects to understand what the target audience is interested in.
Editorial Web Producer for ‘Anderson Live’
New York City, NY
2012 – 2013
I love Anderson Cooper! You may not recall, but he had a short, two-season daytime talk show that was filmed in NYC.
I managed online marketing campaigns, games, contests and other exciting and engaging content for viewers, and as a result, increased the social media following on Twitter, Facebook, Pinterest and Tumblr by 35%.
The most memorable moment with Anderson was when I recorded exclusive, behind-the-scenes videos for the site, asking him to answer Twitter questions from his fans.
He was always so professional and kind to everyone.
Fun fact: His uniform was a pair of dark jeans, a plain shirt, and hoodie. He carried a backpack.
Editorial Web Producer for ExtraTV.com
2010 – 2012
At Extra, I wrote new stories, created listicles and slideshows — three of which became the site’s most-viewed stories. I also helped with the show’s daily newsletter and brand partnerships for giveaways and sponsored content.
Production Manager/Associate Producer
Associated Television International
Los Angeles, CA
2008 – 2010
Let’s cut to the chase and just get to the part everyone is most interested in
Did I encounter any famous people? Considering the company mainly worked with C and D-list celebrities, not really.
But I once snapped a pic with Neil Patrick Harris at the Magic Awards.
Web Producer for FameFlynet.com
Santa Monica, CA
2007 – 2009
Remember Britney Spears’ rebellious years? I was working here during that time and gave US Magazine, Star and any other supermarket stand magazine the recap of what was happening since our photographers followed her every move.
Fun fact: I used to work with Mia Moretti. She went on to become a world-famous DJ.
How do I stack up against others in the workforce?
This is how I measure up against others in the workforce. I used a site called App.Plum. Here are my results.
I’m an ESFJ-T
I took a simple personality test online and I am an ESFJ-T.
According to Google, “ESFJ (Extraversion, Sensing, Feeling, Judgment) is an abbreviation used in the publications of the Myers-Briggs Type Indicator (MBTI) to refer to one of 16 personality types.”
The full results are on 16Personalities.com.