Writer & Content Marketer for Blend Labs
San Francisco, CA (remote)
August 2021 – Present
Work cross-functionally with demand generation, product, and communication teams to educate Blend’s customers and prospects.
Marketing Manager, Content for AppLovin
Palo Alto & San Francisco, CA (remote)
July 2020 – July 2021
Established the content strategy AppLovin’s organic content, including blogs, thought leadership articles, and case studies. Spearheaded and launched a brand new, bite-sized video series called App Hacks for YouTube—wrote the script, edited on iMovie, and project managed each video.
Focused on elevating AppLovin’s domain authority (SEO) and brand recognition through high-quality content geared to app developers and studios.
Content Marketing Manager/Editor for KeepTruckin
San Francisco, CA
June 2018 – March 2020
Created an editorial strategy for the blog, wrote educational materials (guides, how-tos, case studies, webinars, videos), and product-related content to increase inbound leads. I also managed a small team of freelance writers.
Within my first two months, this story I produced (ghostwritten by me) went viral and became the site’s most-viewed blog post.
Consultant (content strategist, writer) for ClaireTak.com
I help create content that aligns with a company’s brand, mission and voice, build brand partnerships, as well as identify and create relationships with industry leaders.
I’ve consulted for the following companies:
- Credit Karma
- Credit Sesame
- Wells Fargo
Head of Content for CreditSesame.com
San Francisco, CA
2015 – 2018
Under my leadership, I increased organic traffic by 150% in the first 6 months and increased conversions via blog pages by 400%. The blog and overall site continue to thrive.
I wrote and developed mini-reports, surveys, and trends based on proprietary data from millions of Credit Sesame members. The reports were sourced or appeared in top-tier publications such as Bloomberg, Wall Street Journal, Fortune, and Refinery29.
- Survey: 86% Have Opted to Do Nothing, Despite Equifax Data Breach, covered on Bloomberg
- Mother’s Day Survey: The Average ‘Mom Salaries’ Noticeably Different from Men vs. Women, picked up by Parents.com.
- State of America’s Credit, picked up by Bloomberg’s wealth reporter Suzanne Woolley
- Battle of the Sexes: Who Manages Their Credit Better and Why? covered by Refinery29, Fortune, and Vox.
Chief Editor for MyBankTracker.com
2013 – 2015
I helped improve the overall editorial site performance by 20% within a month of being penalized by Panda 4.0.
Monthly page views increased from 650K views a month to 1.2M through constantly testing and creating small projects to understand what the target audience is interested in.
Editorial Web Producer for ‘Anderson Live‘
New York City, NY
2012 – 2013
I love Anderson Cooper. Anderson had a two-season daytime talk show that was shot near his 360 office in NYC.
I managed online marketing campaigns, games, contests and other exciting and engaging content for viewers, and as a result, increased the social media following on Twitter, Facebook, Pinterest and Tumblr by 35%.
The most memorable moment with Anderson was when I recorded exclusive, behind-the-scenes videos for the site, asking him to answer Twitter questions from his fans.
He was always so professional and kind to everyone.
Fun fact: His uniform was a pair of dark jeans, a plain shirt, and hoodie. He carried a backpack and regularly rode his bike to the office.
Editorial Web Producer for ExtraTV.com
2010 – 2012
At Extra, I wrote new stories, created listicles and slideshows — three of which became the site’s most-viewed stories. I also helped with the show’s daily newsletter and brand partnerships for giveaways and sponsored content.
Web Producer for FameFlynet.com
Santa Monica, CA
2008 – 2010
Remember Britney Spears’ rebellious years? I worked here during that time and gave US Magazine, Star, and People the recap of what was happening since our photographers followed her every move.
Fun fact: Mia Moretti trained me for this role. She went on to become a world-famous DJ.
How do I stack up against others in the workforce?
This is how I measure up against others in the workforce. I used a site called App.Plum. Here are my results.
I’m an ESFJ-T
I took a simple personality test online and I am an ESFJ-T.
According to Google, “ESFJ (Extraversion, Sensing, Feeling, Judgment) is an abbreviation used in the publications of the Myers-Briggs Type Indicator (MBTI) to refer to one of 16 personality types.”
The full results are on 16Personalities.com.